About Wildflower Women
And the women behind it
It has been 14 years since I first opened WILDFLOWER Women & SANDBOX Kids. Wildflower’s original purpose was to bring the women of the Central Coast a boutique that housed the fashions and accessories that were missing from other local boutiques and larger department stores. Fourteen years ago fashion denim, quality knits, cashmere, and even hats were completely void in the local market. Today Wildflower brings you premium denim lines including Mother, Paige, Seven for all Mankind, AG, Citizens, Agolde, Joe’s Hudson; knit and cashmere lines like Michael Star, LNA, Bella Dahl, Bobi and Naddam; and a hat wall that will fancy just about any Central Coast Occasion.
The vision for SANDBOX Kids, put simply, was to condense my family’s combined 60 years of retail experience in the baby boutique world into an easily shop-able curated department with not only staple brands such as Mayoral, Little Giraffe, Kissy Kissy and Barefoot Dreams but also the latest in baby fashion by brands such as Rylee and Cru, Mayoral and Kickee Pants. I buy from lines season to season constantly looking to improve and capture the latest look of the day.
As the buyer for all products, I deploy my 25 years of retail experience on behalf of the Wildflower customer each and every day. With the help of a very well qualified staff our combined depth of fashion knowledge is unsurpassed on the Central Coast.
Every item in each of the five boutiques has been hand picked to meet the needs, wants and desires of the Wildflower and Sandbox customer. These boutiques are not vanity projects. Quite the contrary. While other fashion boutiques simply select the “latest” splash to hit the fashion magazines, I am constantly digging deeper. Deeper for a look, a feel and a fit for our local women and children as well as visitors to the Coast from all walks of life and all ages. There is one common theme; capture the Central Coast lifestyle and aesthetic through effortless to wear modern fashion with one wrinkle, our clothing will be wearable and fashionable for years to come.
My intention is to identify colors, textures, fabrics and styles which celebrate women in their own environment. This could be out for an evening; in the home providing for a family; maybe at the park with the kids; could be in the office; or my favorite, at a winery with the girls; our diverse list of local activities is endless.
Along with beautiful shops filled with exceptional fashions, our sales associates “the Wildflowers” are available to help any customer translate their vision of themselves into a reality. This can only be done with a staff, like ours, that understands the way each article, whether it be clothing, leather goods, shoes, or intimates will respond to your body type. Yes, body type! Don’t be fooled, Wildflower is not here to only cater to the stereotypes on the covers of the fashion magazines. We are here to celebrate women and give women an even greater reason to celebrate themselves. There are fashions out there for everyone. I have made it my job to comb through the thousands and thousands of articles of clothing available to me and select the pieces that will actually fit and feel great while wearing. The mission here is to dress women and children to a comfortable perfection, not just sell some clothes.
Thank you to all of our customers, followers, and guests for these many years together. This year marks the 14th Anniversary of both brands WILDFLOWER WOMEN and SANDBOX Kids, and together we celebrate efforts to empower women, to help women know they are each special, and to look great all the while. This accomplishment is even more meaningful today than ever. These days when noted brick-and-mortar department stores and long-lived boutiques are more commonly closing rather than expanding, we are not only flourishing but setting our sights for expansion in the near future. This is all due solely to a clientele loyal to our brand and who are addicted to the ambiance, the adventure, and the playful environment that they can only find at one of our WILDFLOWER Women and SANDBOX Kids boutiques. The Champagne awaits you there…