About
Nestled among some of California’s most beautiful wine country landscapes, Wildflower Women & Sandbox Kids is my cherished destination, spanning six conveniently located boutiques: Santa Ynez Valley, Santa Maria Valley, Pismo Beach, San Luis Obispo, and Paso Robles.
For the past 15 years, Wildflower has been my passion project, born from a simple idea: to provide the women of the Central Coast with a boutique experience that was previously missing from local shops and larger department stores. At the time, premium fashion denim, quality knits, cashmere, and stylish hats were hard to come by. Today, Wildflower proudly offers an array of high-end denim lines like Moussy, Mother, Paige, Seven for All Mankind, AG, Citizens, Agolde, Joe’s, and Hudson. Our knit and cashmere collections include beloved brands such as Michael Stars, Velvet, Rails, and Naadam. And our hat wall? It’s curated to suit just about any occasion in wine country.
The vision for Sandbox Kids was equally clear: to distill my family’s combined 60 years of retail expertise in the baby boutique world into a space that’s both easy to shop and impeccably curated. We offer specialty brands like Mayoral, Rylee & Cru, Kickee Pants, Angel Dear, and Quincy Mae, alongside the latest in accessories from See Kai Run, Robeez, and Mini Melissa. In our cuddle department, you’ll find beloved lines like Little Giraffe, Barefoot Dreams, and Jellycat. Each season, I carefully select pieces that capture a timeless essence while ensuring the highest quality for your precious little ones. This summer, I proudly opened our first standalone kids’ store, located just doors down from our parent store. Sandbox Kids welcomes the smallest of shoppers to experience a magical delight, with a shopping environment designed just for them.
As the buyer for all our products, I bring 25 years of retail experience to the table, ensuring that every item in our six boutiques is handpicked to meet the needs, wants, and desires of our customers. These boutiques are not vanity projects; they represent a deep passion for fashion that goes beyond the latest trends. I seek looks, feels, and fits that reflect the California wine country lifestyle—timeless, wearable fashion that stands the test of time.
My goal is to find colors, textures, fabrics, and styles that celebrate women in every aspect of their lives—whether it’s a night out, time spent at home with family, a day at the park, a productive day at the office, or my personal favorite: a visit to a winery with friends. Our diverse local activities inspire a range of fashion that’s effortlessly chic and suitable for any occasion.
In addition to our beautiful boutiques, my dedicated team of sales associates, affectionately known as “the Wildflowers,” is here to help you find the perfect pieces to suit your lifestyle. We understand that fashion isn’t one-size-fits-all, and we’re committed to helping you find clothes that make you feel confident and comfortable. We’re not here to cater only to fashion magazine stereotypes; we’re here to celebrate all women and help them celebrate themselves. Our mission is to dress women and children to comfortable perfection.
As we mark the 16th anniversary of Wildflower Women and Sandbox Kids, I want to thank our loyal customers, followers, and guests. In a time when many brick-and-mortar stores are struggling, we’re not only surviving—we’re thriving. This success is a testament to our clientele, who are drawn to the ambiance, the adventure, and the playful environment that can only be found at Wildflower Women and Sandbox Kids. I look forward to welcoming you into our boutiques—there’s always a warm smile waiting for you.
— Amber